Staying Relevant During COVID-19


If someone would have told us a year ago we’d experience a worldwide pandemic, we would have probably laughed and may have even called them a conspiracy theorist. I know I would have.


But here we are...... half way through 2020, where social distancing and wearing face masks to avoid catching the virus has become the new normal. As I write this article, the United States alone has exceeded xx cases and xx have died. The virus has managed to touch every home, whether through the death of a loved one, someone you know getting sick, loss of a job or wages or business, or someone you know having been affected.


These are challenging times for one’s career and business, but I’m here to tell you DON’T GIVE UP. Don’t give up on your dream. Don’t give up on your business. Don‘t give up on you.

I have created this post to provide you with some helpful tips for maintaining and growing your personal brand or business during the COVID-19 pandemic.


Visuals, Visuals, Visuals

Your audience needs to see you. Your audience needs to hear from you.... now more than ever. Now is the time to create and post videos showcasing your talent or business. Document your journey. Document your concerns and struggles. Now is the time to let your audience know who you are and what your business or brand represents.....give them something more than the product or service you’re selling. Give them you.


Reevaluate your business strategy to adapt to the new normal

Let‘s be honest.....we really don’t know when or if things will ever go back to normal so plan accordingly. Think of ways to stay relevant during this season. Consider alternative ways to deliver your product, service, or talent. Get creative. Be open-minded. This may require some research, and involve trial and error but there’s no wrong way to do things. This is new to all of us.


Take this time to sharpen your skills and/or build your winning team.

Many of us are home now more than we’ve ever been because of the many restrictions we are currently facing due to the pandemic. Use your time wisely. Identify areas of improvement for you or your business, and get to work! Take courses. Read. Research. Consider your current team or staff pool and determine whether you need to remove or add new members. Are there any new partnerships you need to establish? Do you or your team/staff need additional training? Remember...... iron sharpens iron. Now is a great time to make sure you and all members of your circle are on point or headed in that direction!


Don’t give up. No matter how bad it looks, fight. Don’t stop dreaming. Don’t stop believing in your vision.

Don‘t use the pandemic as an excuse to stop building. Do whatever you need to do to remain positive, whether that means praying, listening to daily motivational videos, reading motivational books, or writing down a list of encouraging quotes and meditating on them whenever you feel like giving up. Keep going......


Share information.

If you have personally experienced personal brand or business growth during the pandemic, don’t be afraid to share that information with others. Don‘t be afraid to be a part of someone else’s success. You’ll be rewarded for it in the long run. You can use your knowledge as an opportunity to grow your business, establish yourself as a thought leader or power player in your industry, and even generate a new revenue stream.

I hope that this article will help you or encourage you during this time. As I close, I pray success over your business and brand, as well as for safety and good health over you and your family.... And all who believe it and receive it say...... “AMEN.”

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